
The UK’s only road & community safety VR event returns for a fourth year.
Tickets for ICE Live 2026 are now on sale. The event will be held online from 10:00-15:30 on Wednesday 4th February 2026
£10 early booker discount on all tickets until 31st October
Safety education, reimagined.
FirstCar and the ICE Hub are excited to present the UK’s only conference focused on road and community safety virtual reality education. Supported by Road Safety GB, the aim of ICE Live is to increase awareness of this rapidly developing technology, improve understanding of its application in an educational setting and help attendees develop robust delivery plans to include the use of VR. Whether you are new to virtual reality or a seasoned professional, this conference has something for you.
Check out the last event.
Although our last event was in person, this video will give you an idea of what to expect from ICE Live 2026. Last year, we moved online to eliminate the time and financial cost of travel/accommodation for attendees who come from far and wide for this unique event.
Content & Format
ICE Live is the UK’s only dedicated event for road and community safety professionals who use virtual reality (VR) as part of their education outreach. Building on the success of previous years, the 2026 programme will once again bring together leading researchers, practitioners, and technology experts to share insights, evidence, and practical skills.
Across the day, you can expect a mix of keynote presentations, interactive breakout workshops, and opportunities for networking with colleagues who are also exploring the use of immersive media. Themes from past events have included the latest research into VR’s effectiveness for behaviour change, trauma-informed approaches to education, hardware and software care, and how to evaluate VR interventions on a budget. We’ve also heard from practitioners on their real-world challenges and successes, as well as explored specialist topics such as VR and neurodiversity, non-immersive VR, and film production.
For 2026, the focus will continue to be on practical learning and collaboration. Whether you’re new to VR or already delivering programmes, ICE Live is designed to equip you with fresh ideas, evidence-based approaches, and a supportive professional network.
Ticket Prices
ICE Hub Members
£70+VAT
RSGB Members
£85+VAT
Others
£99+VAT
Three reasons to attend ICE Live.
LEARN
Our line-up of expert speakers will share their wealth of knowledge, experience and insights into the world of VR. You can expect to learn things that may be completely new, such as updates on current research. While developing your existing knowledge in areas such as evaluation or intervention planning.
APPLY
The afternoon session will see three breakout rooms offer delegates the opportunity to join a workshop led by a subject matter expert. These interactive sessions, which can be booked in advance, are designed to help attendees apply their existing knowledge into robust frameworks for planning and evaluaiton.
NETWORK
Whether your role is strategic management, policy setting, commissioning or actually delivering VR interventions at the ground level, there will be many others in the room sharing your experiences with virtual reality. And you’ll have plenty of networking time to chat to other delegates, speakers and exhibitors.
Exhibitor Showcase
For more information about sponsorship or exhibiting, please download our media pack by clicking here.
FirstCar has been a trusted partner of road safety professionals since 2004, when our first magazine for young drivers was published. Since then, FirstCar have expanded to provide award-winning road safety education for almost all road users – from cyclists to horse riders, older drivers to motorcyclists. FirstCar are proud to have co-produced the UK’s first road safety VR film and many more since.
Road Safety GB is a highly respected road safety organisation with members from local authorities, fire and rescue, police forces, road safety partnerships and businesses. Road Safety GB organises the National Road Safety Conference, runs training courses via the Road Safety GB Academy and manages the Road Safety Knowledge Centre.
Got a question?
Please don’t hesitate to contact us using the form, phone or email address below.
james@firstcar.co.uk
0203 468 1339